NEW YORK, March 26, 2025 /PRNewswire/ -- As the trucking industry faces an ongoing shortage of drivers, efforts are ramping up to address the issue by highlighting the benefits of a trucking career and providing current drivers with the tools they need to succeed. Mediaplanet is joining this dialogue and looking to uplift the nation's drivers with its "Empowering Our Truckers" campaign, which launches today in USA Today and online. 

Recent statistics reveal a shortage of more than 60,000 drivers, a gap that continues to grow as demand for freight transportation skyrockets. With aging drivers retiring, the need for new talent has never been greater. The trucking industry is looking to attract a diverse range of individuals, showcasing that trucking is not only a vital part of the economy but a rewarding career choice with long-term potential.

"Empowering Our Truckers" features an exclusive interview with actor Donal Logue, who created the Aisling Truck Academy in 2011 in White City, Ore., after making the "impulsive" decision to get his CDL the year before at the Truck Driving School run by Bud and Cathy Williams, Aisling's co-founders. In his conversation with Mediaplanet, Logue discusses the value truck drivers bring to our daily lives, and the lack of care he saw going toward preparing these professionals who provide such a critical service: "In trucking, the journey from not even having driven a manual transmission car to being a licensed trucker with full endorsements can take only a month," Logue says. "After that, some people are thrown into the deep end of a pool and learn through the trial and error of being over the road. It seems that if more care was taken with the earlier phases of training, the possibility of companies retaining drivers would increase immensely."

The print component of "Empowering Our Truckers" is distributed in today's edition of USA Today in New York, Detroit, Chicago, Pittsburgh and more, with a circulation of approximately 150,000 copies and an estimated readership of 450,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, visit: https://www.futureofbusinessandtech.com/campaign/empowering-our-truckers/

This campaign was made possible with the support of Donal Logue, Craig Morgan, The Expedite Association of North America, Women in Trucking, Shannon Newton (Arkansas Trucking Association), Smart Trucking, Commercial Vehicle Safety Alliance, NAFA Fleet Management Association and features paid content from Geotab & Mack Trucks.

About Mediaplanet

Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit www.mediaplanet.com/us for more on who we are and what we do.

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SOURCE Mediaplanet