Tulane alumni and Ballard Brands co-founders welcome the neighborhood back with a ribbon-cutting, free coffee and community giveaways
New Orleans, LA (RestaurantNews.com) Nearly five decades after PJ’s Coffee first opened its doors, the brand – led by brothers Paul, Steven and Scott Ballard of Ballard Brands – will officially mark its return to its original neighborhood with a celebration on Wednesday, Nov. 18, at 7700 Maple St. from 9:30-11:30 a.m.
An official ribbon-cutting will take place at 10 a.m., with complimentary hot drip coffee or PJ’s Original Cold Brew
Iced Coffee throughout the day, samples of select pastries, coffee roasts and Granitas, plus PJ’s Coffee merch and additional giveaways. As part of a renewed investment in the neighborhood and a fresh chapter for the brand, the first 25 guests will also receive free coffee for a year*.
“Maple Street has always held a special place in our hearts,” said Paul, Steven and Scott Ballard, brothers and co-founders of Ballard Brands. “Having attended Tulane, we have our own memories and connections to this area, making this an especially meaningful opportunity for us. We’re excited to continue being part of the community and create a place where longtime PJ’s fans, students and new guests can gather over a great cup of coffee.”
Spanning approximately 1,600 square feet, the new coffee shop features an updated design, indoor seating and an outdoor patio. Located between Carrollton Avenue and Broadway Street, Maple Street’s PJ’s Coffee sits blocks from where the brand first began in 1978, bringing a modern take on the neighborhood coffeehouse experience back to one of its most meaningful locations.
Guests can expect the familiar menu that has made PJ’s a New Orleans coffee staple for nearly five decades, including hot, iced and frozen coffee beverages, its signature Original Cold Brew, classic beignets, fresh breakfast pastries and other café favorites. The space pairs those longtime offerings with a contemporary design that reflects the brand’s evolution while maintaining its connection to its New Orleans roots.
Since acquiring PJ’s Coffee in 2008, the Ballard brothers have helped expand the company from its original New Orleans footprint to nearly 200 locations across the U.S. and internationally. The Maple Street opening adds a new chapter to that growth while reconnecting the brand with the community where it all began.
To learn more about the New Orleans-born brand, explore the full menu or find a nearby location, visit PJsCoffee.com or download the PJ’s Coffee app.
*Participants must be at least 16 years old, with a limit of one winner per household.
About PJ’s Coffee
Founded in 1978 by coffee industry pioneer Phyllis Jordan, PJ’s Coffee of New Orleans was built on the belief that better beans, superior roasting techniques and pure passion for the art of coffee-making matter. In 2008, New Orleans natives and brothers Paul, Steven and Scott Ballard acquired the company and continue to lead it today. PJ’s Coffee serves a wide variety of hot, iced, and frozen coffee beverages made with only the best-quality Arabica beans, as well as organic tea and fresh breakfast pastries. PJ’s Original Cold Brew Iced Coffee is brewed daily at all locations using a special cold-drip process that has been a hallmark of the brand for more than 45 years, preserving the beans’ flavor and strength while producing a coffee that is two-thirds less acidic. Bags of whole-bean coffee and single-serve cups are also available in-store and online. With nearly 200 operating stores, including four international locations, PJ’s Coffee continues to grow in the U.S. and abroad. For more information, visit PJsCoffee.com or follow PJ’s Coffee on Facebook, Instagram or X.
Contact:
Tiffany Martinez
Champion
817-919-6261
tmartinez@championmgt.com
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